If you snooze, you lose!

The absolute definitive reasons why you need to get a business website sorted is that:

Your potential customers will EXPECT to see one, if you are a credible business in 2021 and beyond.

It provides potential clients/customers with social proof of your business.

It puts you in a position to control the narrative around what your business is all about. So, potential customers can see for themselves, instead of relying on asking someone else.

All your competitors will most likely have theirs.

You are always open for your customers. So, that one customer that just can’t get to town. Can get you online, anytime.

People search for businesses online. Are you on there?

It enables you to showcase all your products and services.

Every year I’m sure you’ve heard some version of “Websites are dead”. From educated marketers who work predominantly on social media platforms. Well if the past year has taught business anything, anything at all. It’s that the future of sales is ‘Online’.

In the past year globally, people have spent more time than ever before learning things, socializing, working and shopping online.

If you haven’t already sorted out a website for your business, are you a dinosaur? You might now need to consider the fact that adding a business website to your marketing mix can bring more potential customers to your shop/business via your virtual storefront.

It can simplify processes such as bookings etc, sales funnels, ultimately increasing your profits. Don’t we all want that?

No matter how weird the world gets!

The hard reality is that if your customers can’t find, access, or interact with you online, they may never darken your doorstep.

Your business website is your personal gateway to allow potential customers become acquainted with your products and brand.

If you don’t, your competitors will!

Regardless of the business industry you are within, your business website can educate and inform. It can be used to demonstrate what makes your business unique from your competitors. Educate potential customers, and above all else give value. This can benefit you as a business via referrals, trust, and continued engagement. Overall raising your profile.

Above all, strive to genuinely help your readers by giving away some of your expert knowledge. You have it — why not share it? A “helping first” attitude will come back around to benefit your business in trust, referrals, and continued engagement.

Do you like losing money?

Your business website can act as a powerful sales funnel for your business. Driving a steady stream of clients to you via its product pages, resources, contact forms, etc. It acts like your own personal sales person 24/7/365 a year. If you don’t have a business website, then you are losing money. It’s as simple as that.