Marketing includes any activity that helps you to identify your customers and their needs, and then address those needs. It can include, but is not limited to social media, advertising, blog writing and publishing. You can also encourage customers to provide reviews and recommend you to their friends.
However, before you think about how you are going to market your business or yourself, you need to think about your target market. In other words, who is your ideal customer or client? You need to think about who is most likely to buy your product or service. This does not mean who you would like to attract, but who is most likely to be attracted! You then need to work out where they are most likely to ‘hang out’. You should consider, for example, what social media platforms they use, how they use search engines, where they look for products/services like yours and so on.
When you have worked out where your target audience is likely to be, you can then start taking action to be there too, so that your name and your business become familiar to them. The more detailed information you have about your target audience, the easier it will be to ensure that you are able to target your marketing efforts appropriately.
Find out exactly how to target your ideal customer/s. Who are most likely to purchase from you today. Even with a small marketing budget. Discover the step by step process. HERE.
