Manx By Design

A Basic How To Guide to Website SEO

How to do keyword research for your website, how to structure your content within your website, and where to include your main keyword/s within your pages, also...

How to do keyword research for your website

Once you find your keywords and research your competition, this can be done via keywords everywhere which is a Chrome extension that shows the search volume for various keywords. It’s also Free. Though there are similar paid tools also. If you add ‘keywords everywhere’ to your google browser. Then each time you research your keywords it will give you relevant keywords and long tail keywords (search terms). Your ideal blog post length should be between 1,500 – 2,500 words.

How to structure your content within your website correctly

HTML pieces are called H-headings and they range from H1 to H6 in descending importance. This means that H1 is your most important title (your article title), H2 is one level below (heading), and so on. Think of it as reading a newspaper in which you have a main headline, subheadings and paragraph text.

Where to include your article’s main keyword/s within your webpages

Your post title (H1) Only one H1 per page.
The first paragraph of your post.
The first part of your SEO title.
Your SEO description.
The URL of the blog post page.
A couple of times in the post itself, or variations thereof.
Your ALT text and description of any image/s you use within your post.

Adding ALT text and descriptions will enable people to discover your images on Google Image Search, and help Google bots know what your images are about.

Research similar posts from competitors and make them much better, answering as many of your customers’ search questions as possible. The rules of good writing still count. Don’t keyword stuff or sound spammy: You’ll naturally include these terms when writing about a specific topic. And don’t worry—search engines have improved at understanding synonyms and variations of your keyword, so you can use them to avoid sounding repetitive.

Why you should use evergreen content

example below:
Evergreen topic: best advertising examples
Not evergreen: 2019 ad examples

How to use a featured snippet/s on your website

A featured snippet is a glimpse of an article within search results, usually it is answering a question that appears above the first organic result. Organize your H2 titles with clear subheadings to improve your chances of the search engine bots pulling up your featured snippet, thus helping you rank a little better.

How Using Rich Media can give your website a better click through rate.

Think about adding a video or podcast episode to your post perhaps. This may help readers stay on your page for longer, thus lowering your bounce rates. Videos have a much higher click through rates.

How to Link Internally.

Have you ever wondered how Google Bots get from one page to another page? The answer is ‘Links’. Links are like a spider’s web behind the scenes of your website’s pages. If you link from one blog post to another page within your domain (yoursitename.com), search engine bots, also known as ‘spiders’ can easily discover your site’s pages and scan the content. This process is known as “crawling.” Once your website is crawled, the web pages are saved in a massive library by the search engine and are classed as aka ‘indexed’ When you add more internal links it also allows your visitors to browse your site more, facilitating more clicks to more pages. This signals to search engines that your website’s content satisfies its audience, and it will get you a good SEO boost for your website.

The more blog posts in your library, the higher the chances of your pages appearing on search results for a relevant search query.

Why you need to make your website mobile friendly

Google has started not only indexing the mobile version of your website, but also using that version to rank sites.

Websites which aren’t optimized correctly for mobile viewing are penalized.

That means mobile-optimized blogs get an extra SEO Boost.

Most people now access the internet via a mobile device.

Why you should post regularly on your website

Starting a blog or a website involves a lot of work. You can’t expect to write one post and then the visitors start rolling in. It’s more of a marathon than a sprint. I’m not saying you need to write a 3,000-word post every single day, but ideally you should start by publishing a weekly or bi-weekly article. From our experience, posting more frequently can have a significant positive impact on your blog or website with regard to SEO over time. Plus, you are giving the search engines much more opportunities to rank your website pages.

Why you should post on Social Media

Search engines can see that extra amount of traffic from your social media as a signal that others respect and like engaging with your blog, this can do wonders for your website’s SEO. It helps you get your name out there, links to your posts, and amplifies your content over time. Make sure to add a ‘Share’ button or icon next to or near to all your posts.

Remember this is a basic list, there is still more to consider when it comes to website SEO. If you need more in depth help or assistance with your website or blog. Get in touch today for some free advice.